The Waxing Moon package is tailored for small businesses seeking to elevate their brand presence and build momentum. With the Waxing Moon package, you'll not only refresh your brand but also equip yourself with essential assets to effectively communicate your brand message and stand out in your industry. This offer includes:

// MOODBOARD & VISUAL DIRECTION: The moodboard serves as a curated collection of visual elements, such as images, colours, textures, and typography. It captures the essence of your desired style, tone, and personality, offering inspiration and setting the aesthetic direction for your brand. Complementing the moodboard, the visual direction provides strategic guidance on implementing these elements effectively. It articulates key design principles, such as colour schemes, typography choices, imagery styles, and graphic motifs, ensuring consistency and coherence in visual communication.

// PRIMARY LOGO: Crafted with your unique audience in mind, the primary logo is the embodiment of your brand's personality and values. It's designed to resonate deeply with your target demographic, capturing their attention and fostering a sense of connection. Your primary logo will be the most complex version in your suite, it typically features your company name or iconic symbol, tagline, establishment date and location if relevant. This version is ideal for use in most branding applications, including signage, marketing materials, and digital platforms. All other logo variations will be based off this version.

// SECONDARY/ALTERNATE LOGO: The secondary or alternate logo offers a versatile alternative to the primary logo. It can be a different orientation such as a horizontal or portrait, all while retaining key brand elements. This version is suitable for situations where space or design constraints require a more compact or simplified logo format.

// BRANDMARKS: Brand marks are simplified graphic elements or symbols derived from your primary logo, offering a condensed representation of your brand identity. They provide additional flexibility in branding applications, serving as recognizable icons or stamps that reinforce brand recognition. Brand marks are often used as standalone identifiers on social media profiles, product packaging, or promotional items.

// WORDMARKS: A typographic logo that represents a brand solely through the stylized presentation of its name or a word. It relies on distinctive typography, lettering, or font choice to convey the brand's identity, without incorporating any accompanying symbols or graphics. Wordmarks are effective for establishing strong brand recognition through text-based design.

// COLOUR PALETTE: Your colour palette is the foundation of your brand's visual identity, comprising a carefully curated selection that represent your brand's personality and evoke specific emotions. Consistency in your brand colours is crucial as it fosters brand recognition and strengthens your brand's identity across various touch-points. By maintaining consistency in your brand colours, you establish a strong visual identity that sets you apart from competitors and reinforces your brand's unique identity in the minds of your audience.

// TYPOGRAPHY SUITE: Your typography suite is a critical component of your brand's visual identity, consistency in typography is essential as it helps reinforce your brand's identity and enhances brand recognition. Each font choice communicates a distinct tone and personality, influencing how your audience perceives your brand. By selecting fonts that align with your brand's values and target audience, you can effectively convey your brand's message and evoke specific emotions. Your typography suite will consist of two to three fonts for headings, sub-headings and body text. NOTE: font licenses are not included in the design costs.

// BRAND ASSETS: As part of the Waxing Moon package, you have the flexibility to choose three additional brand assets. Whether it's business cards, professional letterhead designs, captivating launch graphics for social media, or engaging social media templates. Additionally, you may opt for brand patterns, package design, or other bespoke assets to further enhance your brand presence and create a memorable experience for your audience. With this customizable approach, you have the freedom to curate a package that aligns perfectly with your business goals and vision.

// BRAND GUIDELINES DOCUMENT: A concise brand guideline document providing clear instructions on how to use your brand assets consistently across various platforms. It outlines essential elements such as logo usage guidelines, colour palettes, typography specifications, and brand voice guidelines. Additionally, it may include rules for imagery, photography styles, and application examples. This comprehensive document empowers you to confidently communicate your brand identity, ensuring that every interaction with your audience reinforces your brand's values and personality.